Societal and Economic Impact Studies
The Social Science Research Group (SSRG) at the Cooperative Institute for Research in the Atmosphere was constituted in April 2011, and in its short existence, has begun important social science research relevant to the atmospheric sciences, particularly with respect to operational aspects. Using the tools of social psychology, which seeks to understand the nature and causes of individual behaviour and thought in social situations, the CIRA Social Science Research Group investigates social phenomena in a quantitative manner. Social psychology is also concerned with applying this knowledge to understanding the behaviour of groups in various contexts. To this end, CIRA is utilizing social psychology to develop a better understanding of how weather messaging – such as severe weather warnings, or climate information – is received and acted upon by the general public.