Over the past several years, those supporting — as well those opposing — the theory that anthropogenic global warming represents a danger to the environment have used a number of persuasion techniques to convey their concern. In spite of these efforts, there has been little, if any, change in societal attitude in the U.S.  That is, the percentages of people supporting each point-of-view has remained approximately the same.  The goal of this project is to discover why climate messaging has been relatively ineffective and what, if anything, can be done to change those results.